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Belarusian distributor of Liqui Moly ends contract with brand
Belarusian distributor has refused to cooperate with Liqui Moly / liqui-moly.com The Liqui Moly distributor in Belarus has canceled a contract with the brand.
The Belarusian company is unhappy with the brand's «political decision» to refuse to support the Ice Hockey World Championship in Minsk. «This politicized statement of a commercial organization makes it impossible for us to further cooperate with this supplier for obvious reasons,» reads the statement.
This is unlikely to be a significant loss for Liqui Moly, as the market in Belarus is small. Interestingly, the distributor is the company OBK Group.
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